Mailchimp vs Constant Contact: Feature Comparison 2025

Table of Contents

• Quick Comparison

• Features Head-to-Head

• Cost Breakdown

• Ease of Use

• Mailchimp vs Constant Contact | Which is Best in 2 …

• Technical Quality

• Conclusion

• FAQs

Looking for the best email marketing platform in 2025? Here's a quick breakdown of Mailchimp and Constant Contact to help you decide:

• Mailchimp: Best for advanced automation, AI tools, and detailed analytics. Offers a free plan and integrates with 284 apps. Great for e-commerce, publishers, and small businesses.

• Constant Contact: Focuses on reliable email deliverability (88-93%) and easy-to-use tools. Integrates with 542 apps and is ideal for SMEs, non-profits, and event organizers.

Quick Comparison

Choose Mailchimp if you need powerful automation and analytics. Choose Constant Contact if email deliverability and simplicity are your priorities. Both platforms have strengths, so your choice depends on your specific needs and budget.

Features Head-to-Head

Basic Email Tools

Both platforms provide email builders with distinct design options. Mailchimp's builder is user-friendly and integrates directly with Canva. In early 2024, Mailchimp users created over 5 million designs using this integration, resulting in a 23% higher click-through rate compared to campaigns without it [3].

Constant Contact, on the other hand, offers a library of over 200 pre-designed templates. Its branded template feature automatically pulls colors and images from your website, simplifying the design process [1].

Extra Capabilities

Mailchimp's Standard plan includes advanced automation features, such as:

• Welcome sequences

• Abandoned cart recovery

• Event-triggered messages

• Behavior-based automation

• Product retargeting

• AI-powered automations

Constant Contact offers automation tools, but they are more limited and require the Email Plus plan. While it allows campaigns based on subscriber actions, it doesn’t support combining multiple triggers for more complex workflows [1].

These automation tools also play a key role in tracking campaign performance, which is explained further below.

Data and Reports

Mailchimp delivers more advanced analytics tools compared to Constant Contact [4]. Here's how their reporting features stack up:

Connected Apps

Integrations play a critical role in enhancing both platforms' functionality. Mailchimp connects seamlessly with e-commerce platforms, CRM systems, and social media tools. Constant Contact offers a wide range of integrations, including features that align email designs with your website's style.

Quick Feature List

Cost Breakdown

Subscription Options

Mailchimp provides a free plan that supports up to 500 contacts and includes basic features. In contrast, Constant Contact requires a paid subscription for all users [2].

Here’s a quick look at their pricing tiers for 2025:

Pricing increases as your contact list grows. For example, a business managing 20,000 contacts would pay approximately:

• Mailchimp Standard: $285/month

• Constant Contact Standard: $260/month [2]

Trial and Return Terms

Trial policies and refund options also set these platforms apart:

Mailchimp:

• 14-day free trial available on paid plans

• Refunds only offered for technical issues

• 15% discount for non-profit organizations [6]

• Automatic billing applies for overages

Constant Contact:

• 14-day free trial across all plans

• More flexible cancellation options

• Standard pricing for all organization types

Mailchimp users on the Standard plan have reported up to a 24x return on investment [6], making it easier to justify the higher upfront cost. Additionally, Mailchimp’s Premium plan, priced at $350/month, includes perks like unlimited users and 300x monthly sends - features that outpace Constant Contact’s Premium plan starting at $80/month [2].

Ease of Use

Setup Process

Mailchimp simplifies the onboarding experience with a tailored 30-day program included in all paid plans. This guided setup ensures users can navigate the platform with ease. In fact, a survey revealed that 90% of Mailchimp users found the Assisted Onboarding process straightforward [4].

Here's how the two platforms compare during setup:

This personalized approach from Mailchimp leaves a positive first impression on new users.

Interface Design

Once the setup is complete, Mailchimp's user interface continues to shine. Its Customer Journey Builder uses an intuitive drag-and-drop system, offering multiple starting points and pre-built templates to simplify workflow creation. By contrast, Constant Contact sticks to a single-entry-point design [7].

Here’s how users rate the platforms for ease of use, according to Software Advice:

• Mailchimp: 4.4/5

• Constant Contact: 4.3/5 [4]

While interface design is important, the quality of customer support can make or break the overall experience.

Help and Support

Mailchimp and Constant Contact take different approaches to customer support:

Mailchimp:

• 24/7 email and chat support

• Social media assistance

• Phone support for premium plans

• Support offered in multiple languages: English, Spanish, Portuguese, and French

• Recognized with 13 Stevie® Awards for customer service between 2020 and 2022 [4]

Constant Contact:

• Phone and chat support are available six days a week

• Support through a Twitter channel

• Access to a knowledge base

• Directory of third-party experts

Mailchimp's extensive support options contribute to higher user satisfaction. It outperforms Constant Contact in 31 satisfaction metrics [7] and boasts over 12,000 G2.com reviews, far exceeding Constant Contact's 5,000 [7].

Mailchimp vs Constant Contact | Which is Best in 2025?

Technical Quality

When it comes to email marketing platforms, technical reliability is a key factor alongside performance and usability.

Email Success Rates

Testing conducted in January 2024 revealed notable differences in email deliverability between Mailchimp and Constant Contact, which directly affect inbox placement:

Constant Contact demonstrated 100% delivery rates across major providers like Gmail, Yahoo, Outlook, Hotmail, and AOL [8]. Mailchimp also performed well, maintaining perfect delivery to most providers, with a slight dip to 93.85% for Outlook [8]. These differences underscore the technical strengths and varying capabilities of each platform.

System Reliability

Constant Contact's delivery system stands out with features like:

• Proactive monitoring

• Advanced authentication protocols

• Active blocklist management

• Regular compliance checks

• Options for shared or dedicated IPs [9]

Mailchimp, on the other hand, ensures delivery rates ranging from 89% to 95.5% through:

• Abuse-detection technology

• Content distribution guidelines

• Automated compliance systems [9]

Connection Quality

Constant Contact's infrastructure consistently outperforms across email providers [8]. Its technical setup ensures stable delivery rates, which is particularly valuable for high-volume campaigns. This stability makes the platform a reliable choice for business-critical emails where consistent performance is essential.

Conclusion

Key Takeaways

Mailchimp and Constant Contact each bring distinct strengths to the table. Mailchimp excels with its advanced automation and analytics, while Constant Contact focuses on simplicity and reliable email deliverability.

These differences can help you decide which platform best meets your needs.

Choosing the Right Platform

Here’s a breakdown to help you decide:

Choose Mailchimp if you need:

• Advanced automation tools with over 50 behavior triggers

• Detailed analytics and reporting features

• AI-powered tools offering millions of data-driven insights

• A free plan to explore basic features

• A comprehensive marketing solution beyond just email

Choose Constant Contact if you prefer:

• Higher email deliverability rates

• Easy-to-use list management tools

• Customer support is included with all paid plans

• A large selection of templates

• Seamless integration with Shopify

Mailchimp reportedly provides up to 25x ROI for businesses focused on growth, while Constant Contact shines with its consistent delivery rates of 88-93% [1]. The best choice depends on your goals, technical needs, and budget. You might start with Mailchimp’s free plan to test its features or take advantage of Constant Contact’s 60-day trial to explore its capabilities before committing.

FAQs

What are the key differences in automation features between Mailchimp and Constant Contact, and which is better for advanced workflows?

Mailchimp and Constant Contact both provide email automation tools, but their capabilities vary significantly. Mailchimp excels with its Customer Journey Builder, which supports complex, multi-step workflows, multiple triggers, and branching logic. It also incorporates AI-generated automations, making it ideal for businesses with advanced marketing needs.

In contrast, Constant Contact offers simpler automation options, focusing on single triggers and straightforward conditional paths. While sufficient for basic campaigns, it may not meet the demands of more intricate workflows. For businesses seeking robust and flexible automation, Mailchimp is often the better choice. :::

How do Mailchimp's analytics compare to Constant Contact's email deliverability, and which should I prioritize?

When choosing between Mailchimp's advanced analytics and Constant Contact's emphasis on email deliverability, it’s important to consider your marketing goals and priorities.

Mailchimp excels in detailed analytics, offering robust tools to track campaign performance, audience engagement, and ROI across channels like email, social media, and your website. This makes it ideal for businesses looking to optimize and refine their marketing strategies based on data-driven insights.

On the other hand, Constant Contact focuses on high email deliverability rates, ensuring your emails reliably reach subscribers' inboxes. This is crucial for campaigns where maximizing visibility and avoiding spam folders is a top priority.

Ultimately, if analytics and campaign optimization are key to your strategy, Mailchimp may be the better fit. If ensuring your emails consistently reach your audience is more critical, Constant Contact’s deliverability focus might be the right choice. :::

Which types of businesses or industries are better suited for Mailchimp or Constant Contact based on their features and pricing?

Mailchimp and Constant Contact cater to different needs, making them ideal for specific industries and business types.

Mailchimp is a great fit for e-commerce businesses thanks to its advanced analytics, automation tools, and features like product recommendations. It's also ideal for small businesses starting out with email marketing, as it offers a free plan with essential tools. Additionally, businesses with complex marketing automation needs will benefit from Mailchimp’s robust Customer Journeys and multi-channel capabilities.

Constant Contact is well-suited for nonprofits and small to midsize businesses that value simplicity and ease of use. It’s also a strong choice for businesses needing reliable customer support or those prioritizing high email deliverability rates. Its intuitive tools and resources make it especially appealing for organizations looking to grow their email marketing efforts efficiently. :::