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- 10 Best Email Marketing Tools for Small Business in 2025
10 Best Email Marketing Tools for Small Business in 2025
Email marketing is still one of the most profitable strategies for small businesses in 2025, with an average return of $36 for every $1 spent. Whether growing your audience, boosting sales, or automating tasks, the right tool can make all the difference. Below are the 10 best email marketing tools, each offering unique features and pricing to fit your needs:
Mailchimp: Popular platform with free and paid plans starting at $13/month. Great for automation and analytics.
Brevo (formerly Sendinblue): Affordable CRM and email tool with plans starting at $25/month. Unlimited contacts included.
GetResponse: Offers advanced automation and AI tools. Paid plans start at $19/month.
Zoho Campaigns: Budget-friendly with plans starting at $3/month. Includes compliance tools.
Omnisend: Ideal for e-commerce, with multichannel options. Plans start at $16/month.
SendPulse: Strong automation features, starting at $9/month.
EmailOctopus: Simple and affordable, with free and paid plans starting at $16/month.
SmartrMail: Tailored for e-commerce with plans starting at $14/month.
Constant Contact: Reliable for small businesses, starting at $12/month.
Kit (formerly ConvertKit): Focused on creators, with plans starting at $25/month.
Quick Comparison
Platform | Free Plan | Starting Price | Key Features | Best For |
|---|---|---|---|---|
Mailchimp | Yes (500 contacts) | $13/month | Automation, Analytics, Templates | General small businesses |
Brevo | Yes (300 emails/day) | $25/month | CRM, Automation, AI tools | Versatile needs |
GetResponse | Yes (500 contacts) | $19/month | AI tools, Advanced automation | Growing businesses |
Zoho Campaigns | Yes (2,000 contacts) | $3/month | Compliance, Integrations | Budget-conscious users |
Omnisend | Yes (250 contacts) | $16/month | E-commerce focus, Multichannel | Online stores |
SendPulse | Yes (500 contacts) | $9/month | Automation 360, Integrations | Time-saving automation |
EmailOctopus | Yes (2,500 contacts) | $16/month | Simplicity, Affordability | Startups |
SmartrMail | Yes (250 contacts) | $14/month | E-commerce automations | Shopify users |
Constant Contact | No | $12/month | Social media tools, Automation | Small businesses |
Kit | Yes (10,000 subs) | $25/month | Visual automation, Creator tools | Content creators |
Each platform balances affordability, automation, and ease of use, making it easier to grow your business. Choose based on your budget, goals, and features that matter most.
1. Mailchimp
Mailchimp is a popular email marketing platform used by over 11 million businesses worldwide [1] .
Features That Stand Out for Small Businesses:
Feature Category | What It Offers |
|---|---|
Automation Tools | Trigger-based emails that can drive up to 320% more revenue than regular promotional messages [3] |
Analytics Dashboard | Real-time metrics paired with personalized recommendations [2] |
Design Tools | A variety of professional, customizable templates [2] |
Integration Options | Compatibility with over 300 apps to simplify your marketing efforts [1] |
Mailchimp's pricing options cater to businesses of all sizes:
Performance Insights and Tools:
Real-time analytics to track audience behavior
Tools for revenue tracking and A/B testing
Predictive segmentation that boosts revenue by 141% compared to non-segmented emails [6]
"You grow with it, and the features you didn't know would be useful are ready when you are."
Steven Carse, co-founder of King of Pops [2]
For e-commerce businesses, Mailchimp’s Customer Journey Builder can help generate up to 4x more orders compared to bulk email campaigns [6] . It also tackles cart abandonment, a common issue affecting around 70% of online shoppers [3] .
Nonprofits and charities can take advantage of a 15% discount on all plans [4] .
Next, discover what Brevo has to offer for small businesses.
2. Brevo (Formerly Sendinblue)
Brevo stands out as a strong choice for small businesses looking for a versatile CRM and email marketing tool. According to reports, it delivers an impressive $36 return for every $1 spent [9] .
Key Features and Tools:
Feature Category | Capabilities |
|---|---|
Email Creation | Drag-and-drop editor, customizable templates, A/B testing |
Automation | Pre-built templates, website tracking, lead scoring |
Analytics | Real-time metrics, campaign performance tracking |
Integration | Works with 150+ tools, including Shopify, WordPress, and WooCommerce |
Brevo offers flexible pricing plans with unlimited contact storage:
Free Plan: Send up to 300 emails per day, with unlimited contacts
Starter: $25/month for 20,000 emails
Business: $65/month, includes advanced automation features
BrevoPlus: Custom pricing for enterprise solutions [7]
Its automation tools are particularly effective. For instance, abandoned cart recovery emails can increase revenue by 10-15%. The platform also features AI-powered tools like Aura, which assist with content creation, segmentation, and optimizing send times [8][10] .
"We stumbled upon Brevo by accident as we were using a system just for sending marketing emails. We discovered quickly that Brevo offered multiple different digital sales and marketing tools to enhance both our manual branded client engagement tasks, but also offered automation tools to aid our day-to-day sales efforts." - Stephen Day, Brevo user [9]
Standout Integration Features:
Syncs contacts automatically with e-commerce platforms
Provides real-time analytics to track campaign performance
Supports multichannel automation for email and SMS marketing
Tracks website behavior to enable targeted campaigns [11]
For e-commerce businesses, Brevo’s integration with WooCommerce streamlines order tracking and automates marketing workflows [12] . Its user-friendly automation editor, complete with pre-built templates, allows small businesses to scale their marketing efforts without needing technical expertise [11] .
Brevo has earned high user satisfaction ratings, with a 4.5 on G2 and a 4.3 on Trustpilot [9] .
3. GetResponse
GetResponse is an email marketing platform trusted by over 350,000 users, boasting a 99% deliverability rate [13] . It combines automation, user-friendly tools, and advanced analytics to help businesses grow their email campaigns effectively.
Key Features and Analytics
Feature Category | Capabilities |
|---|---|
Email Creation | AI-powered email generator, drag-and-drop editor, customizable templates |
Automation | Ready-to-use workflows, website tracking, advanced audience segmentation |
Analytics | Track campaign performance, analyze subscriber behavior |
Integration | Connects with over 100 tools, including e-commerce platforms |
Pricing Plans
GetResponse offers flexible pricing options for businesses of all sizes [16] :
Free Plan: Supports up to 500 contacts and 2,500 newsletters per month.
Starter: $19/month for 1,000 subscribers.
Marketer: $59/month, includes advanced automation features.
Creator: $69/month, adds course creation functionality.
Enterprise: Custom pricing for businesses with specialized needs.
David Jones, CMO at Thundering Herd Marketing, praised the platform's AI Email Generator for improving their email performance:
"I love the GetResponse AI Email Generator. It creates excellent copy and gives me ideas that I can edit and add to my email marketing. It has increased my open rates on the tested emails."
– David Jones, CMO at Thundering Herd Marketing [15]
Performance Highlights
Doubled list size within 30 days on paid plans [13] .
24/7 customer support with a highly-rated service team [13] .
Reliable deliverability across 160+ countries [13] .
Additional benefits include an 18% annual discount, a 50% discount for non-profits, billing only for active subscribers, and a 30-day premium trial.
GetResponse also extends its functionality with tools like paid newsletters and online course creation. Alex Terrier from Alex Terrier Music shared how the platform has supported his business:
"GetResponse has been a vital tool in growing my business by allowing me to effectively engage both music fans and students."
– Alex Terrier, Alex Terrier Music [14]
The platform simplifies marketing automation, enabling users to design workflows without technical expertise - a feature frequently highlighted in user feedback [17] .
Up next, explore another platform that can take your small business email strategy to the next level.
4. Zoho
Zoho Campaigns offers a range of features at pricing designed to meet the needs of small businesses.
Key Features and Capabilities
Feature Category | Capabilities |
|---|---|
Email Creation | Ready-to-use templates, drag-and-drop editor, A/B testing |
Automation | Workflow builder, behavior-based targeting, scheduling tools |
Analytics | Delivery tracking, engagement insights, campaign performance metrics |
Compliance | Built-in compliance with CASL, CAN-SPAM, and GDPR regulations |
Pricing Structure
Zoho Campaigns provides budget-friendly options, including:
Forever Free: Supports up to 2,000 contacts and 6,000 emails per month at no cost.
Standard Plan: Starts at $3/month (billed annually) for 500 contacts.
Professional Plan: Starts at $4.50/month (billed annually) for 500 contacts.
Pay-as-you-go: A flexible option for occasional users, without requiring a subscription.
Annual plans offer a 25% discount, and non-profits can access special pricing.
Integration Ecosystem
Zoho Campaigns connects effortlessly with a variety of business tools:
E-commerce: Shopify
CRM: Zoho CRM, HubSpot, Salesforce
Survey Tools: SurveyMonkey, Zoho Survey
Productivity Tools: Zoho Books, Zoho Meeting
Marketing Platforms: YouTube, Litmus
These integrations streamline operations and contribute to improved campaign management.
Real-World Success
Abhijit Divekar, Founder & Director of HRTailor, highlights the platform's impact:
"Zoho Campaigns is a winning solution. We can now reach ten times more people each month with a similar budget, launch more campaigns, and engage a wider audience. Zoho Campaigns also offers continuous feature updates and integrates seamlessly with other Zoho products, eliminating the need for separate tools for additional functionalities." [19]
Himanshu Sekhar Sahoo, Investment Promotion Consultant, adds:
"Zoho Campaigns' delivery rate and inbox rate are higher than any highly-paid platform in the market." [19]
ROI and Performance
Email marketing remains a powerful investment, delivering a $44 return for every $1 spent [18] . Zoho Campaigns supports this with features like:
Double opt-in signup forms
Anti-spam filters
Advanced segmentation, personalized messaging, and detailed analytics
For small businesses looking for professional tools without breaking the bank, Zoho Campaigns offers a solution that grows alongside their needs.
Up next, discover another platform designed to elevate email marketing for small businesses.
5. Omnisend
Omnisend is an email marketing platform tailored for e-commerce businesses, delivering an average return of $68 for every $1 spent [20] .
Key Features
Feature Category | Capabilities |
|---|---|
Email Marketing | Customizable templates, A/B testing, segmentation tools |
Automation | Pre-built workflows, drag-and-drop editor, automation splits |
Multi-channel | Email, SMS, web push notifications |
Analytics | Customer behavior tracking, campaign performance metrics |
Integration | Over 160 pre-built integrations with e-commerce platforms |
Pricing Options
Omnisend offers three pricing plans:
Free Plan: Includes up to 250 contacts and 500 emails per month.
Standard Plan: Starts at $16/month for 500 contacts and 6,000 emails.
Pro Plan: Starts at $59/month for 2,500 contacts, unlimited emails, and SMS credits [22] .
Automation Highlights
Omnisend's automation tools are highly effective, generating 37% of sales from just 2% of email volume. Key workflows like welcome series, abandoned cart recovery, and browse abandonment reminders contribute to 87% of automated orders [21] .
Customer Success
FiGPiN, a company specializing in collectible pins, achieved impressive results using Omnisend's automation:
"We see amazing results from our automated emails. Our cart abandonment especially stands out with an 87% conversion rate and $7.44 revenue per email."
Allison Caufield, Senior Marketing Manager at FiGPiN [20]
Integration Capabilities
Omnisend's wide range of integrations helps businesses simplify operations by connecting with tools like:
E-commerce platforms
Loyalty programs
Help desk systems
Review platforms
Shipment tracking services [23]
Stephen Bayless, Digital Marketing Manager at Golf Ball Nut, shared his experience with Omnisend:
"The features and support offered by Omnisend are way better than what is out there on the market from other companies and competitors." [23]
For e-commerce businesses looking to enhance their marketing efforts, Omnisend provides a user-friendly platform with robust automation and integrations. Next, explore how SendPulse can take your email marketing to the next level.
6. SendPulse
SendPulse is a marketing automation platform designed to simplify email marketing for small businesses while keeping costs manageable. According to recent data, 50% of marketers save time on repetitive tasks with automation, and 45% see better efficiency and ROI as a result [25] .
Key Features and Capabilities
Feature Category | Details |
|---|---|
Email Marketing | Easy-to-use builder, responsive templates, A/B testing |
Automation | Automation 360, event-triggered workflows, behavior-based campaigns |
Storage | 200MB–5GB (varies by plan) |
Integration | CRM systems, CMS platforms, Zapier, Make (formerly Integromat) |
Analytics | In-depth statistics and campaign tracking |
Pricing Structure
SendPulse offers plans tailored to different business needs:
Free Plan: Includes up to 500 subscribers and 15,000 monthly emails
Standard Plan: Starts at $9/month with unlimited emails
Pro Plan: Priced from $10/month, offering advanced features
Enterprise Plan: Begins at $16.80/month, providing comprehensive tools
Advanced Automation
The Automation 360 feature lets businesses design detailed marketing workflows. Campaigns using SendPulse’s automation tools achieve 600% better performance compared to traditional bulk email campaigns [27] .
Integration Highlights
In September 2024, SendPulse integrated with Calendly, enabling automatic contact creation and triggered reminder emails for scheduled meetings [28] .
A Success Story
In April 2024, CaseCompany leveraged SendPulse’s personalization and automation tools to achieve impressive results. Tim Johnson, Marketing Director at CaseCompany, shared:
"Our targeted email sequences and customer segmentation strategy resulted in a 30% increase in sales and 20% improvement in customer engagement." [24]
User Feedback and Reliability
With an average rating of 4.6/5 from over 3,647 reviews [24][26] , SendPulse is recognized for its user-friendly features and strong performance. It remains a solid choice for businesses heading into 2025. Up next, explore another tool that can elevate your email marketing efforts.
7. EmailOctopus
EmailOctopus is a budget-friendly email marketing tool trusted by over 54,000 organizations to send 12 billion emails annually [33] . It’s designed to combine ease of use with powerful features, making it a smart choice for small businesses with limited budgets.
Key Features
Feature Category | Details |
|---|---|
Email Creation | Drag-and-drop editor, customizable templates |
Automation | Automated sequences, triggered emails |
Analytics | 30-day reporting (free plan), unlimited reporting (pro plan) |
Forms & Pages | Landing page builder, subscription forms |
User Access | Single user (free), unlimited users (pro) |
Pricing Options
EmailOctopus provides straightforward pricing that grows with your business:
These plans come with flexible integration options to enhance functionality.
Integration Capabilities
EmailOctopus integrates effortlessly with various tools [34] :
WordPress via the EO4WP plugin.
Shopify through Zapier for e-commerce needs.
CRM platforms like Hubspot and Salesforce.
Marketing tools such as Facebook Lead Ads and LinkedIn Ads.
These integrations make it easy to connect EmailOctopus with your existing workflows.
Success Stories
Businesses and organizations have seen tangible benefits with EmailOctopus. For example:
The British Podcast Awards used its targeting features to personalize campaigns. Matt Deegan shared:
Level39, a tech community, improved onboarding through automation. Qaunain Meghjee noted:
User Feedback and Support
EmailOctopus consistently earns high marks from users [33] :
Overall Score: 4.4/5
Ease of Use: 4.6/5
Support Quality: 4.6/5
Feature Rating: 4.0/5
Mark David Hatwood from The Harbour Gallery praised the platform, saying:
"EmailOctopus is fair-priced, efficient and they have excellent support. Discovering them for my business was a godsend. Simple as that." [31]
With its combination of affordability, ease of use, and strong support, EmailOctopus is an ideal tool for small businesses looking to enhance their email marketing efforts.
8. SmartrMail
Designed for small e-commerce businesses, SmartrMail boasts an impressive Shopify rating of 4.9/5 [35] , offering tools to help boost online sales effectively.
Features and Automation
Feature Type | Capabilities |
|---|---|
Pre-built Workflows | Includes welcome series, abandoned cart recovery, thank-you emails, and win-back emails |
Customer Journey | Drag-and-drop flow builder with conditional splits for customized workflows |
Segmentation | Target customers based on engagement, purchase history, cart activity, and location |
E-commerce Integration | Simple one-click setup with major e-commerce platforms |
Pricing Options
SmartrMail provides flexible pricing plans to fit different needs: a free plan for up to 250 active subscribers (1,250 emails/month), the Essentials plan at $14/month, and the Pro plan at $99/month [36] .
Platform Integrations
SmartrMail connects seamlessly with leading e-commerce platforms like Shopify, BigCommerce, PrestaShop, WooCommerce, and Maropost Commerce Cloud. Through Zapier, it also integrates with hundreds of other apps, expanding its functionality for small businesses.
Proven Results
SmartrMail has a track record of delivering measurable results. For example, I Love Linen achieved a 33% open rate and a 20% click rate using its automation tools. One satisfied user shared:
"This might be the best Shopify app we've used. Compared to a few of the other email marketing apps we tried, SmartrMail is the most intuitive. It makes designing emails and setting up automations really, really easy, and it paid for itself in sales quickly. Their support is awesome too!"
– MerryPeople, merrypeople.com [35]
Additional Features
SmartrMail includes advanced tools to further enhance your campaigns:
Product Recommendations: Automatically suggest items based on a customer’s purchase history
Analytics Dashboard: Monitor campaign performance with detailed metrics
With live chat and email support, SmartrMail equips small businesses with the tools they need to grow revenue. Its strong integration with e-commerce platforms ensures businesses can create campaigns that drive results.
Constant Contact boasts a 97% email delivery rate [38] and is designed with small businesses in mind. It combines an intuitive interface with automation tools to help maximize the return on email marketing efforts.
Key Features
Feature Category | Capabilities |
|---|---|
Email Design | Drag-and-drop editor, customizable templates |
Automation | Welcome series, thank-you emails, birthday campaigns |
Integration | Canva, Vimeo, Shopify, Stripe, Google Ads |
Analytics | Real-time tracking, engagement metrics |
Additional Tools | Social media marketing, SMS campaigns, event management |
Pricing Options
Constant Contact offers three pricing tiers based on the size of your contact list:
Plan | Cost (500 contacts) | Features |
|---|---|---|
Lite | $12 | Basic email and social tools |
Standard | $35 | Includes automated marketing features |
Premium | $80 | Advanced automation and segmentation |
Nonprofits can benefit from discounts - 20% off for a 6-month prepayment or 30% off for a 12-month prepayment [39] .
Proven Success
The platform has shown its value in real-world campaigns. For example, Woodford Cedar Run Wildlife Refuge used Constant Contact to exceed their fundraising goals. Lisa Franco, their Director of Development, shared:
"A majority of donations came from clicks on our Constant Contact emails to our donation page. We hit our goal a few days before the fundraiser ended." [37]
Time-Saving Automation
Constant Contact's automation features help streamline workflows while maintaining a personal touch:
Emails triggered by user behavior
Customer journey mapping
Targeting based on purchase history
Abandoned cart recovery
Lead nurturing sequences
Seamless Integrations
The platform enhances its capabilities with integrations, including:
E-commerce tools like Shopify and Stripe
Social media solutions like Facebook Lead Ads
CRM systems such as Salesforce
Business tools like Google Sheets and HubSpot
Form builders like Gravity Forms and Typeform
Cost-Effectiveness
With email marketing delivering an average return of $36 for every $1 spent [37] , Constant Contact's pricing is appealing for small businesses aiming to grow. Its combination of simplicity and automation makes it a solid choice for efficient marketing efforts.
Up next: Learn about Kit and how it can further enhance your email marketing strategy.
10. Kit (formerly ConvertKit)
Kit is an email marketing platform designed for creators and small businesses, boasting a 99.8% delivery rate and a 40% open rate [44] . Its features and pricing are tailored to meet the needs of businesses looking for effective email marketing tools.
Flexible Pricing Options
Kit offers a range of plans to suit different subscriber counts:
Subscriber Count | Creator Plan (Monthly) | Creator Pro Plan (Monthly) |
|---|---|---|
Up to 1,000 | $25 | $50 |
3,000 | $49 | $79 |
5,000 | $79 | $111 |
10,000 | $119 | $167 |
For those on a tighter budget, Kit provides a free Newsletter plan that supports up to 10,000 subscribers [43] . Paid plans come with a 30-day refund policy [42] , and annual subscriptions offer additional savings.
Automation Made Simple
Kit's visual automation builder helps users create email sequences that adapt to subscriber behavior. Popular use cases include:
Welcome sequences
Product launch funnels
Email courses
Re-engagement campaigns
RSS-to-email blog updates
Justin Welsh, a LinkedIn creator and entrepreneur, leveraged Kit to earn $1.5 million in just six days through an automated course launch [41] .
"Kit gets complex automations and understands personalization and customization, allowing me to tell the right story to the right person so they're more likely to buy." - Justin Welsh [41]
Integrations for Added Functionality
Kit’s App Store expands its capabilities through integrations with popular tools:
Integration Partner | Key Functionality |
|---|---|
Canva | Access design tools directly |
GIPHY | Add GIFs and stickers |
Circle | Build community connections |
SavvyCal | Include calendar booking links |
Senja | Embed testimonials |
Sponsy | Manage ad inventory |
Real-World Success
Daniel David Wallace, a course creator, shares how Kit helps him generate consistent revenue:
"I use Kit automations to sell my $197 online course every single month with a fully automated sequence and broadcasts using tagging to design personalized offers. I usually cover the cost of Kit in the first day of the month!" [45]
Key Features and Extras
Kit’s emphasis on automation and personalization makes it a strong choice for small businesses looking to scale their email marketing efforts while building meaningful connections with their audience.
Conclusion
Choosing the right email marketing tool can significantly impact your business, with potential returns of up to $38 for every $1 spent [47] . After reviewing the top platforms, use the following criteria to find the best match for your needs.
Budget Considerations
Small businesses typically allocate between $50 and $500 monthly for email marketing [48] . Most platforms offer tiered pricing based on the number of subscribers, with entry-level plans starting at $9 to $25 per month for up to 1,000 contacts [47] . If you're just starting, consider using a free plan to explore features before committing to a paid option.
Industry Metrics to Keep in Mind
These benchmarks highlight why the tools mentioned earlier can drive measurable results.
Key Features to Prioritize
Priority Level | Features | Business Benefit |
|---|---|---|
High Priority | Email Templates & Editor | Helps create professional campaigns quickly |
High Priority | Automation Tools | Saves time and boosts efficiency |
Medium Priority | Segmentation Options | Allows for more targeted messaging |
Medium Priority | Analytics & Reporting | Tracks and improves campaign performance |
Low Priority | Advanced Integrations | Supports future scalability |
Strategies to Boost Email Marketing Success
Personalization is key - 88% of users prefer tailored emails, while 95% of marketers recommend using AI-driven tools to enhance results [49] .
FAQs
What should I consider when choosing the best email marketing tool for my small business?
Choosing the right email marketing tool for your small business depends on your specific needs and goals. Focus on tools that are easy to use, offer affordable pricing, and include features like automation, customizable templates, and integration with other platforms. These features will help you save time and create effective campaigns.
Think about your email list size and how it may grow over time, as some tools base pricing on the number of subscribers. Many platforms also offer free trials or plans, so you can test them before committing. Ultimately, select a tool that aligns with your budget and provides the functionality you need to reach your marketing goals efficiently.
What features should e-commerce businesses prioritize in an email marketing platform?
When choosing an email marketing platform for your e-commerce business, look for features that streamline your workflows and enhance customer engagement. Key features include:
Online store integration: Sync product and customer data to create personalized campaigns and recommendations.
Automation and segmentation: Automate tasks like abandoned cart emails and segment customers for targeted offers.
Customization and ease of use: Choose a platform with user-friendly email editors and mobile-friendly templates.
Personalization: Include dynamic content like product recommendations or cart reminders.
Analytics and reporting: Track sales performance and customer behavior to refine your strategies.
These features ensure your email marketing efforts drive sales, save time, and offer a tailored shopping experience for your customers.
How can email marketing automation help my small business save time and boost ROI?
Email marketing automation can help your small business save time and increase ROI by simplifying repetitive tasks, improving personalization, and delivering actionable insights. Automated emails, like welcome messages or follow-ups, free up your team to focus on strategic goals while maintaining consistent customer communication.
Automation also allows you to send tailored messages based on customer behavior, which increases engagement and conversion rates. Additionally, automated tools provide valuable analytics - such as open rates and click-through rates - helping you refine campaigns for better performance. With email marketing offering an average ROI of $42 for every $1 spent, automation ensures you maximize your marketing efforts efficiently.